Hozu

Brand Identity, Packaging, Product Catalogue, Marketing Pushes

Hozu is an Indonesian-based private label project that sources household products, focusing on not just the product’s quality but also the aesthetic design as well.

We implemented a Japanese-inspired minimalistic concept to create premium product presentation. This improved presentation enhanced the brand’s impression and strengthened their products’ selling points.

We created premium catalogue that represents Hozu in the best light possible, showcasing their product’s features and specifications in bite-sized data. A potential buyer will make a purchase decision based on Hozu’s premium brand presentation and affordable prices, believing that the brand offers the best value for their money.

We created premium catalogue that represents Hozu in the best light possible, showcasing their product’s features and specifications in bite-sized data. A potential buyer will make a purchase decision based on Hozu’s premium brand presentation and affordable prices, believing that the brand offers the best value for their money.

Product Illustrations

To reduce printing costs, we adapted this linework illustration style for every line of Hozu’s products. This enables monochrome printing on box packaging and manuals for a more cost-effective mass printing.